Content Convergence & Integration 2008 Sessions

Session Grid

Time	Session Name	Track	Location	Attending?
8:00 AM Ends: 9:25 AM	The Framework Age Joe Gollner Emphasis has shifted from editor to reader, stories have gone from individual to social, people are relying on patterns rather than interfaces. But as we move from writing for a... » Add your review	Plenary Session	Pavilion Ballroom C+D	Log in
10:00 AM Ends: 10:55 AM	Publishing XML: How I Learned to Stop Worrying and Love Business Process Jeff Hooker The X may indeed stand for Extensible, but that's not a synonym for Flexible; there are certain directions in which XML does not bend. Collaborative authoring, distributed revie... » Add your review	XML publishing	Finback	Log in
10:00 AM Ends: 10:55 AM	User Generated Rich Media: Make It, Manage It Todd O'Neill Content in a Web 2.0 world comes from many sources and goes to many places. User-generated content is one of the more challenging content sources. It makes the hundreds of chann... » Add your review	Web publishing	Pavilion Ballroom C	Log in
10:00 AM Ends: 10:55 AM	Understanding and Communicating the Financial Impact of XML & DITA Amber Swope XML and DITA for documentation and publishing boast extreme productivity and cost-savings, as well as revenue opportunities. But how can you build your case to the executives to... » Add your review	Management	Pavilion Ballroom D	Log in
10:00 AM Ends: 10:55 AM	Changing demands on content in tourism William Bakker The internet continues to change the marketing landscape for the travel industry. Consumer expectations for content have changed and traditional information sources are continua... » Add your review	Tourism	Orca	Log in
11:00 AM Ends: 11:55 AM	Web 2.0 and the End of DITA Joe Gollner Of the many lessons that can be taken from the explosive rise of Web 2.0 technologies, one that is worth highlighting is one that has been learned at least once before. Simplici... » Add your review	XML publishing	Pavilion Ballroom C	Log in
11:00 AM Ends: 11:55 AM	Possibilities…Sparking a Knowledge Subculture at Critical Mass JL Schmidt For most agencies and organizations, boosting your internal expertise may be viewed as a necessary, but regrettable cost; this presentation will articulate how the depth and bre... » Add your review	Management	Finback	Log in
11:00 AM Ends: 11:55 AM	Content findability in a portable content world Lise Kreps In the world of exponentially-increasing and dynamically-mingling content, how do we find the information we want? How do we determine which information is worth finding? And ho... » Add your review	Web publishing	Pavilion Ballroom D	Log in
11:00 AM Ends: 11:55 AM	Content Localization: Acting Local on a Global Stage Jeff Sinclair The web is 'The Level Playing Field', where organizations of any size can compete on a global scale. But if you want to reach local audiences worldwide there is a lot more to i... » Add your review	Tourism	Orca	Log in
1:30 PM Ends: 2:25 PM	Content Climate Change: How can we "green" our content? Rahel Anne Bailie Mr. Berry Braster Trevor Paterson Mr. Kent Taylor The premise of content in a Web 2.0 world is that it can be re-used and recycled, aggregated and syndicated, to do more with less. But what goes into this, and how can you gain ... » Add your review	Debate to learn	Pavilion Ballroom C	Log in
1:30 PM Ends: 2:25 PM	Taking Advantage of Web 2.0: Is the Effort Worth the Benefit? Ms Linda Francis Mr. Rogier Gruys Todd O'Neill Jeff Sinclair John Starkey If we're using Web 2.0 technologies, how do we know if we're really getting the most of them? If we haven't gone there yet, should we be rushing there, or wait for the next Big ... » Add your review	Debate to learn	Pavilion Ballroom D	Log in
3:00 PM Ends: 3:55 PM	Bring Documents to Life: Transform How Information is Shared, Consumed and Utilized with Dynamic Documents Amber Swope Today, key documents to business operations, such as policies, procedures, and technical manuals, are published as static documents and are just a snapshot in time. By pulling t... » Add your review	XML publishing	Pavilion Ballroom D	Log in
3:00 PM Ends: 5:00 PM	Vendor Demonstrations Schedule: 3.00 - 3.15 Refresh Software 3.20 - 3.35 Morello/Mediasurface 3.40 - 3.55 The Level 4.00 - 4.20 acrolinx 4.25 - 4.40 Quark 4.45 - 5.00 JUST Systems -... » Add your review	All	Finback	Log in
3:00 PM Ends: 3:55 PM	Web Analytics and Content: An Arranged Marriage Vivian Bliss CANCELLED due to illness » Add your review	Management	Pavilion Ballroom C	Log in
3:00 PM Ends: 5:00 PM	Workshop: Using Web 2.0 power for small tourism agencies Ms Linda Francis Mr. Rogier Gruys Big mandate and tiny budget right? Do you have a pass-thru model and limited ways to generate revenue? How can you differentiate yourself from all the tourism web noise out ther... » Add your review	Tourism	Orca	Log in
4:00 PM Ends: 5:00 PM	Expanding Your Sphere of Influence: Converging Skill Sets for Content Producers Rahel Anne Bailie In a world of converging content, the demands on content developers are changing. As technologies change, the way content is written needs to change, and the skills needed by wr... » Add your review	Management	Pavilion Ballroom C	Log in
4:00 PM Ends: 5:00 PM	Fun with XSL: Getting content out of the CMS Trevor Paterson We've all heard the adage, "garbage in, garbage out," but what if you struggle to get any output from your CMS? Great content is not so great if it's inaccessible. The advantage... » Add your review	XML Publishing	Pavilion Ballroom D	Log in

Time

Attending?

8:00 AM

Ends: 9:25 AM

The Framework Age
Joe Gollner
Emphasis has shifted from editor to reader, stories have gone from individual to social, people are relying on patterns rather than interfaces. But as we move from writing for a...

Plenary Session

Pavilion Ballroom C+D

10:00 AM

Ends: 10:55 AM

Publishing XML: How I Learned to Stop Worrying and Love Business Process
Jeff Hooker
The X may indeed stand for Extensible, but that's not a synonym for Flexible; there are certain directions in which XML does not bend. Collaborative authoring, distributed revie...

XML publishing

Finback

10:00 AM

Ends: 10:55 AM

User Generated Rich Media: Make It, Manage It
Todd O'Neill
Content in a Web 2.0 world comes from many sources and goes to many places. User-generated content is one of the more challenging content sources. It makes the hundreds of chann...

Web publishing

Pavilion Ballroom C

10:00 AM

Ends: 10:55 AM

Understanding and Communicating the Financial Impact of XML & DITA
Amber Swope
XML and DITA for documentation and publishing boast extreme productivity and cost-savings, as well as revenue opportunities. But how can you build your case to the executives to...

Management

Pavilion Ballroom D

10:00 AM

Ends: 10:55 AM

Changing demands on content in tourism
William Bakker
The internet continues to change the marketing landscape for the travel industry. Consumer expectations for content have changed and traditional information sources are continua...

Tourism

Orca

11:00 AM

Ends: 11:55 AM

Web 2.0 and the End of DITA
Joe Gollner
Of the many lessons that can be taken from the explosive rise of Web 2.0 technologies, one that is worth highlighting is one that has been learned at least once before. Simplici...

XML publishing

Pavilion Ballroom C

11:00 AM

Ends: 11:55 AM

Possibilities…Sparking a Knowledge Subculture at Critical Mass
JL Schmidt
For most agencies and organizations, boosting your internal expertise may be viewed as a necessary, but regrettable cost; this presentation will articulate how the depth and bre...

Management

Finback

11:00 AM

Ends: 11:55 AM

Content findability in a portable content world
Lise Kreps
In the world of exponentially-increasing and dynamically-mingling content, how do we find the information we want? How do we determine which information is worth finding? And ho...

Web publishing

Pavilion Ballroom D

11:00 AM

Ends: 11:55 AM

Content Localization: Acting Local on a Global Stage
Jeff Sinclair
The web is 'The Level Playing Field', where organizations of any size can compete on a global scale. But if you want to reach local audiences worldwide there is a lot more to i...

Tourism

Orca

1:30 PM

Ends: 2:25 PM

Content Climate Change: How can we "green" our content?
Rahel Anne Bailie
Mr. Berry Braster
Trevor Paterson
Mr. Kent Taylor
The premise of content in a Web 2.0 world is that it can be re-used and recycled, aggregated and syndicated, to do more with less. But what goes into this, and how can you gain ...

Debate to learn

Pavilion Ballroom C

1:30 PM

Ends: 2:25 PM

Taking Advantage of Web 2.0: Is the Effort Worth the Benefit?
Ms Linda Francis
Mr. Rogier Gruys
Todd O'Neill
Jeff Sinclair
John Starkey
If we're using Web 2.0 technologies, how do we know if we're really getting the most of them? If we haven't gone there yet, should we be rushing there, or wait for the next Big ...

Debate to learn

Pavilion Ballroom D

3:00 PM

Ends: 3:55 PM

Bring Documents to Life: Transform How Information is Shared, Consumed and Utilized with Dynamic Documents
Amber Swope
Today, key documents to business operations, such as policies, procedures, and technical manuals, are published as static documents and are just a snapshot in time. By pulling t...

XML publishing

Pavilion Ballroom D

3:00 PM

Ends: 5:00 PM

Vendor Demonstrations

Schedule: 3.00 - 3.15 Refresh Software 3.20 - 3.35 Morello/Mediasurface 3.40 - 3.55 The Level 4.00 - 4.20 acrolinx 4.25 - 4.40 Quark 4.45 - 5.00 JUST Systems -...

All

Finback

3:00 PM

Ends: 3:55 PM

Web Analytics and Content: An Arranged Marriage
Vivian Bliss
CANCELLED due to illness

Management

Pavilion Ballroom C

3:00 PM

Ends: 5:00 PM

Workshop: Using Web 2.0 power for small tourism agencies
Ms Linda Francis
Mr. Rogier Gruys
Big mandate and tiny budget right? Do you have a pass-thru model and limited ways to generate revenue? How can you differentiate yourself from all the tourism web noise out ther...

Tourism

Orca

4:00 PM

Ends: 5:00 PM

Expanding Your Sphere of Influence: Converging Skill Sets for Content Producers
Rahel Anne Bailie
In a world of converging content, the demands on content developers are changing. As technologies change, the way content is written needs to change, and the skills needed by wr...

Management

Pavilion Ballroom C

4:00 PM

Ends: 5:00 PM

Fun with XSL: Getting content out of the CMS
Trevor Paterson
We've all heard the adage, "garbage in, garbage out," but what if you struggle to get any output from your CMS? Great content is not so great if it's inaccessible. The advantage...

XML Publishing

Pavilion Ballroom D

* = Conference registrants only.

Time	Session Name	Track	Location	Attending?
8:00 AM Ends: 9:25 AM	The Future of XML Publishing Salim Ismail The combination of XML publishing tools, content syndication and User Generated Content (UGC) is creating a perfect storm on the Internet. There are a slew of new businesses and... » Add your review	Plenary Session	Pavilion Ballroom C + D	Log in
10:00 AM Ends: 10:55 AM	Launching an Enterprise Wiki - 6 Steps to Success Darren Gibbons Wikis, with their free-flowing unstructured approach to knowledge management are catching on like wildfire within organizations. However, there are pitfalls to avoid before rol... » Add your review	Web publishing	Finback	Log in
10:00 AM Ends: 10:55 AM	Simplified Technical English: standardizing content to reduce cost and facilitate quality assurance Mr. Berry Braster Products and processes are becoming more complex, while companies worldwide increasingly have to deal with different languages. Although technical documentation is ... » Add your review	XML publishing	Pavilion Ballroom D	Log in
10:00 AM Ends: 10:55 AM	Making Content Portable Across the Enterprise Ms Ann Rockley There are numerous areas within the enterprise that create content, yet content is frequently siloed and is not easily discoverable, lacks consistency from one silo to another, ... » Add your review	Management	Pavilion Ballroom C	Log in
10:00 AM Ends: 10:55 AM	Leveraging Social Media to Improve Site Results John Starkey The web is opening up new possibilities in tourism. Discover how you can leverage these new trends and technologies to engage your target audience. Leverage social media to i... » Add your review	Tourism	Orca	Log in
11:00 AM Ends: 11:55 AM	Feedable, mashable, portable, DITAble Michael Priestley * If you've got DITA content and are wondering how to take your investment in structured content to the next level of collaboration and integration; * If you've got Web 2.0 co... » Add your review	XML publishing	Pavilion Ballroom D	Log in
11:00 AM Ends: 11:55 AM	Your Content is Converging – But Do You Know What It’s Saying to Your Customers? Mr. Kent Taylor Content is converging from multiple directions. We have more ways to collect, aggregate, and distribute content – in more languages than anyone would have imagined 10 years a... » Add your review	Management	Finback	Log in
11:00 AM Ends: 11:55 AM	Content Mash-ups: An assault on copyright or a new publishing reality? Travis Smith Travis Smith from Hop Studios is taking over this session. Content reuse is the new reality on the Web. We don’t think too much about it until it’s our content being reus... » Add your review	Web publishing	Pavilion Ballroom C	Log in
11:00 AM Ends: 11:55 AM	Creating Web Content that Attracts and Persuades Rick Sloboda For your website to reach its full potential, your web writing must answer to two masters: humans and spiders. Learn how to create web content that appeals to the emotional n... » Add your review	Tourism	Orca	Log in
1:30 PM Ends: 2:25 PM	Technology Roadmaps: Where should we look for a compass? Mr. Magan Arthur Chip Gettinger Ms Ann Rockley Ben Schilens Amber Swope The only safe maxim in that there is no absolute Right Decision when it comes to technology. So when faced with a multitude of paths and conflicting advice, how do you decide on... » Add your review	Debate to learn	Pavilion Ballroom C	Log in
1:30 PM Ends: 2:25 PM	Strategic Content Publishing Decisions: How do I get my organization from here to there? Bob Boiko Paul Brown Leora Kornfeld Michael Priestley Jeff Sinclair When done well, publishing content to multiple media can be a beautiful thing. When done poorly, it can have some nasty unintended consequences. When it's up to you to lay out a... » Add your review	Debate to learn	Pavilion Ballroom D	Log in
3:00 PM Ends: 5:00 PM	Workshop: Media Movement and Moments: Mobile Content Creation Leora Kornfeld With screens in our pockets, purses, and palms, a new content delivery channel has opened up. While the screens of televisions, computers, and public displays get larger, the ce... » Add your review	Web publishing	Finback	Log in
3:00 PM Ends: 5:00 PM	Workshop: Choosing the Right Tools for the Right Job Ms Ann Rockley This workshop discusses the outcomes and conclusions of a newly published report put out by CMS Watch, about Component Content Management Systems. CMS Watch are vendor-neutral i... » Add your review	XML publishing	Pavilion Ballroom D	Log in
3:00 PM Ends: 5:00 PM	Defining and Developing an Information Strategy Bob Boiko In this workshop, Bob will help you begin (or continue) to develop an information strategy. Using your own or an imagined organization as a starting place, you will develop sta... » Add your review	Management	Pavilion Ballroom C	Log in
3:00 PM Ends: 5:00 PM	Those DAM Issues: Managing Digital Assets Mr. Magan Arthur Digital Asset Management (DAM) is often thought of as a discipline distinct from content management because of the variety and complexity of rich media types involved, as well a... » Add your review	Tourism	Orca	Log in

Time	Session Name	Track	Location	Attending?
8:00 AM Ends: 9:25 AM	Culture, Commerce, and Copyright: the Collision of Identity and Industry in the Web 2.0 era Mr. Michael Fergusson Who owns culture? What is a brand? From the Digital Millennium Copyright Act to Creative Commons, from Electronic Commerce to Peer-to-Peer Lending, in the Web 2.0 era everything... » Add your review	Plenary Session	Pavilion Ballroom C+D	Log in
10:00 AM Ends: 10:55 AM	SuperWoman, WonderWoman, UnderDog, and Leprechaun, with Flare: A case study in breaking down silos Theresa Putkey In this case study, a technical communicator looks at the progress of a documentation group, how she helps move it from an insular, service-based department not working well in ... » Add your review	XML publishing	Pavilion Ballroom D	Log in
10:00 AM Ends: 11:55 AM	Ten Web 2.0 Ways to Work Smarter Salim Ismail It's a fact. We misuse software tools. Everyone does. We do it because we think it's the right thing to do, but it's not. Email, for instance, was designed to send and receive m... » Add your review	Web publishing	Pavilion Ballroom C	Log in
10:00 AM Ends: 10:55 AM	Getting to YES!: Think and Talk Like a CIO Mary Laplante Convergence and integration—the themes of this conference—have long been key terms in the lexicon of the chief information officer. Today’s content management professional... » Add your review	Management	Finback	Log in
10:00 AM Ends: 10:55 AM	Copyright Considerations in the Digital Age Jacob Tummon The Internet has caused new stresses and dynamics for copyright which touch economics, privacy, enforceability, and creativity itself. This talk will trace the development of c... » Add your review	Tourism	Orca	Log in
11:00 AM Ends: 11:55 AM	How are you being served? Designing Service Experiences Haig Armen Yesterday’s generation of interaction designers are primarily concerned with interfaces. But today we need to be thinking about networks and how people connecting can provide ... » Add your review	Web publishing	Pavilion Ballroom C	Log in
11:00 AM Ends: 11:55 AM	Get out of the Silo - Using Open Source Software to Share Content Boris Mann Organizations constantly face conundrums about which strategy to pursue for most effectively publishing content to customers, constituents and enthusiasts. With this in mind, Bo... » Add your review	XML publishing	Pavilion Ballroom D	Log in
11:00 AM Ends: 11:55 AM	Exposing Your Content to the Semantic Web Dr. Djun Kim Learn some incremental, low-cost steps your organization can take to integrate existing semantic content on the Web, and expose your own content for public and/or internal use. ... » Add your review	Management	Finback	Log in
11:00 AM Ends: 11:55 AM	Mass Customization of the Information Experience: Why Localization Is “Aus” and Personalization, “You’re In.” Jim Romano The past decade has brought a major increase in awareness, tools and formalization of processes for carrying out localization. At the same time, a number of parallel trends and ... » Add your review	Tourism	Orca	Log in
12:00 PM Ends: 1:00 PM	Vendor Demonstrations XDocs 12:20 acrolinx 12:40 tedopres 1:00 » Add your review	All	Finback	Log in
12:00 PM Ends: 1:00 PM	Vendor Demonstrations Refresh - 12:00 Morello - 12:20 The Level - 12:40 Quark - 1:00 » Add your review		Orca	Log in
1:30 PM Ends: 2:25 PM	Controlled Shift: How are rapid technology changes affecting our customer relationships? Darren Barefoot Salim Ismail Dr. Djun Kim Jim Romano Are technologies changing faster than our constituencies are prepared to change their work or leisure habits? How do we balance the tensions of keeping our changes paced appropr... » Add your review	Debate to learn	Pavilion Ballroom C	Log in
1:30 PM Ends: 2:25 PM	Structuring Content: What will authentic relationships look like in 2010? Joe Gollner Mary Laplante Frankly, our customers don't care if our content is in XML or not, or what our tag names are. We care, though, because we have something to gain from good governance of o... » Add your review	Debate to learn	Pavilion Ballroom D	Log in
3:00 PM Ends: 5:00 PM	Where the Sidewalk Never Ends: Strategic Content Decisions Darren Barefoot Not too long ago, marketers owned their brands, technical communicators owned their docs and support staff owned their customers' problems. A series of technological and busines... » Add your review	Web publishing	Pavilion Ballroom D	Log in
3:00 PM Ends: 5:00 PM	Workshop: Engineering Content for a Connected World Joe Gollner As is abundantly clear, the world has changed. One of the more visible changes is found in how we create, share and use content. What has also changed is the recognition that th... » Add your review	Management	Pavilion Ballroom C	Log in

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