Content Convergence & Integration 2008 Discussion - posts tagged 'marketing'

Given that Darren Barefoot is a well-known blogger, marketing communicator, and has just published a book on marketing strategies using social networking media, how does this connect with content convergence strategies?

I remember Darren's return fr...

Last time I heard Michael Fergusson speak, it was an intriguing presentation called "Authenticity is the New Black", which was given to a group of marketing communicators. Apt that we have him talking about the convergence of Culture, Commerce, and Cop...